JODHA, an all-new special occasion wear offering, was born out of the desire to create thoughtful, hand-crafted pieces for the modern woman; pieces that evoke lasting first impressions; pieces that are easy to wear; pieces that truly speak for themselves.
The demi-couture collection is an homage to the eponymous legendary 16th century Rajput princess, wed to the powerful Mughal prince, Akbar. Jodha was renowned for her beauty, sophistication and bravado - and those attributes, along with the fusion of West and East, inform the aesthetic of the line.
The brand was co-created by Shanti Sadhwani, a graduate of Boston's Babson College, in conjunction with her mother, Angelina Sadhwani and aunt, Lavina Sadhwani. Combined, the family has had decades' of experience in the luxury retail sector through ventures in fashion, couture-level embroideries and fine jewellery.
The brand will launch online on December 14, 2016.